Agencies, large and small, focus so much on running their client accounts, it’s easy to overlook the programs, policies and tools that make for a solid infrastructure. The result can be inefficiency, work quality issues, bumpy operations and unhappy employees, all of which can become visible to their clients and will most certainly affect the profitability of their business.
(Available to registered attendees only. Register now!)
Jean Elizabeth Gonsoulin, president, The Gonsoulin Group
Gonsoulin is a seasoned communications strategist with more than 25 years in public relations, marketing and corporate communications, split between the agency arena and the corporate sector. She has served on the board of directors for the Houston and Los Angeles PRSA Chapters and has presented at two PRSA International Conferences.