We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. But how do you demonstrate the value of connections? Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.
(Available to registered attendees only. Register now!)
Marianne Eisenmann, head, communication research & measurement, Chandler Chicco Companies