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Friendraising: Quantifying the Value of Relationships

Professional Development Workshop Set 4

Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. But how do you demonstrate the value of connections? Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenter

Marianne Eisenmann, head, communication research and measurement, Chandler Chicco Companies