Monday, Oct. 15, 3:15–4:30 p.m.
Room: Golden Gate C1
Dozens of wild animals deliberately released in a populated area, the worst tornado ever to hit the U.S., the passage and possible repeal of California’s Proposition 8; crises of all kinds are endemic to public relations, especially in the travel and tourism arena. Learn the keys to success in crisis communications from the experts who handled major crises in the news in 2011.
(Available to registered attendees only. )
Peggy R. Bendel, president, Bendel Communications International
Peggy R. Bendel is president of Bendel Communications International, and is a globally recognized expert in travel marketing, crisis communications and media training, and author of “It’s a Crisis! Now what?”. A principal in the seminal I Love New York campaign, she began her career as a travel writer for the State of New York. Recognized with a lifetime achievement award by HSMAI, Peggy is immediate past chair of PRSA’s Travel and Tourism Section, and a frequent speaker at conferences around the world on branding, crisis communications, marketing and public relations.
Sam Singer , president , Singer Associates
Sam Singer has more than 20 years of experience working with corporations, government agencies, nonprofits and trade associations in developing their public affairs, public relations and communications strategies. One of the nation’s leading corporate reputation and communications strategists, Singer is a former journalist and political campaign manager.
David Perry, principal , David Perry & Associates
Perry’s specialities include community and government affairs, social media, public/media relations and crisis communications.