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Leading the Way for a More Social Business

Professional Development Workshop Set 5

Hosted by the New Professionals Section.

From customer service to internal communications and HR, social media is changing the way businesses — and public relations counselors — operate. But what is social business? Why is it important? How do you measure its value? The panel, featuring members of the PRSA New Professionals Section, will provide actionable insights on social business, including best practices and how to leverage your skills to lead the way in making your clients more social.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Nick Lucido, account executive, Edelman Digital

Photo of Nick Lucido Lucido joined Edelman Public Relations Worldwide in May 2009 after receiving the Daniel J. Edelman/PRSSA Outstanding PR Student Award. He is a member of the firm’s digital strategy team, providing strategic counsel for clients in the technology, pharmaceutical, consumer packaged goods and restaurant industries. Prior to Edelman, he completed internships in midsized and boutique agencies.


Sarah Siewert, senior account executive, Public Communications, Inc.

(Photo Unavailable.) Most recently, Siewert worked at KemperLesnik, where she provided traditional media and social media services to global and local clients, including Aon, Aon Hewitt, PwC, BPI group and Prescient Solutions. Prior to KemperLesnik, Sarah was an in-house public relations, marketing and event logistics professional at a nonprofit organization.


Brandi Boatner, digital experience manager, IBM

Photo of Brandi Boatner Brandi Boatner is an external relations professional at IBM, where she is a member of the Global Business Services communications/public relations team. Her roles and responsibilities include media relations and social media strategies for IBM’s C-suite thought leadership studies, educating and training various industry subject matter experts in external social media tools, and working with IBM’s Institute for Business Value.