See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Reputation Management 101

Professional Development Workshop Set 5

Hosted by the Corporate Communications Section.

The top boss calls because a Google search reveals less-than-flattering, ongoing discussions about your organization. What should you do? And how could you have avoided this? It’s critical for every brand to know in real time about the discussions related to it. Using case studies, see how top brands manage their reputation, and how to manage and guide the discussion around your brand.

Presenter

John Deveney, ABC, APR, Fellow PRSA, president, Deveney Communication

Photo of John Deveney, ABC, APR, Fellow PRSA John Deveney, ABC, APR, Fellow PRSA, is president of Deveney Communication. A sought-after presenter, Deveney was selected by PR Newsfor its first of “15 to Watch” public relations leaders from around the world who are shaping the profession. A decade later, PR Newsnamed him “Agency Executive of the Year,” and last year inducted him into its Hall of Fame.