Social Media Measurement Comes of Age
Professional Development Workshop Set 5
Monday, Oct. 15, 3:15–4:30 p.m.
Room: Salons 10 - 11
Track: Measurement & ROI
Organizations are upping their measurement game. Industry groups are creating standards. Social media measurement has emerged as one of the biggest needs for communications professionals. This session will showcase the best of the best social media measurement, as well as highlight the current state of social media measurement standards.
- Examine the correct way to measure social media.
- Understand current standards and thinking around social media measurement best practices.
- Demonstrate the tangible value of measurement, and social media measurement in particular.
Final Presentation
(Available to registered attendees only. )
Presenter
Katie Delahaye Paine, Fellow, SNCR; Member IPR Measurement Commission
Katie Delahaye Paine, Fellow, SNCR and member of IPR Measurement Commission, is the chief executive officer of KDPaine & Partners, LLC, a public relations measurement consulting company. She is the author of three books: “Measuring the Networked Nonprofit,” “Measure What Matters,” and “Measuring Public Relationships.” She writes the popular KDPaine’s Measurement Blogand is the publisher of The Measurement Standard, the industry’s oldest publication dedicated entirely to measuring results