We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
The highly regulated financial service industry can make social media risky business. From banking to insurance to investments, financial service organizations and employees need to understand the opportunities and limits of their social media activities. In this session, learn practical ways to simultaneously make the most of social media and maintain compliance standards.
Denyette DePierro, senior counsel in the office of regulatory policy, American Bankers Association (ABA)
Denyette DePierro is senior counsel in the Office of Regulatory Policy at the American Bankers Association. Prior to joining ABA, DePierro was legislative counsel at the Independent Community Bankers of America (ICBA) in Washington, D.C., and the California Independent Bankers in Newport Beach, Calif. She received her J.D./Master of Dispute Resolution from the Pepperdine School of Law, where she was a fellow at the Straus Institute for Dispute Resolution.
Marcia Watson DiStaso, Ph.D., assistant professor, Penn State University
DiStaso is a Senior Research Fellow of the Arthur W. Page Center, a research editor for the Institute for Public Relations Social Science of Social Media Research Center, chair of the PRSA Financial Communications Section, and co-chair of the PRSA National Research Committee. With over 40 publications, her research focuses on exploring and informing the practice of social media, financial communication and investor relations.
Michelle Meacham, marketing and public relations, Baylake Bank
Michelle Meacham is co-manager of social media strategy and implementation for Baylake Bank. She has more than 20 years of marketing experience, 15 of which have been in financial services. She is also a freelance writer, editor and public relations adviser whose clients include regional publications and international organizations. She is a member of the PRSA Financial Communication Executive Committee, as well as the PRSA Investment Committee.