Social Media and Financial Services: Why Can’t We Be Friends?
Professional Development Workshop Set 5
Monday, Oct. 15, 3:15–4:30 p.m.
Room: Golden Gate C2
Track: Specialization
Hosted by the Financial Communications Section.
The highly regulated financial service industry can make social media risky business. From banking to insurance to investments, financial service organizations and employees need to understand the opportunities and limits of their social media activities. In this session, learn practical ways to simultaneously make the most of social media and maintain compliance standards.
- Learn hands-on tips for implementing social media best practices within the highly regulated financial service industry.
- Find out how to help make sure that staff and co-workers understand their social media opportunities and limitations.
Session Materials
Presenter
Denyette DePierro is senior counsel in the Office of Regulatory Policy at the American Bankers Association. Prior to joining ABA, DePierro was legislative counsel at the Independent Community Bankers of America (ICBA) in Washington, D.C., and the California Independent Bankers in Newport Beach, Calif. She received her J.D./Master of Dispute Resolution from the Pepperdine School of Law, where she was a fellow at the Straus Institute for Dispute Resolution.
Moderator
Marcia W. DiStaso, Ph.D., is an assistant professor of public relations in the College of Communications at Pennsylvania State University. She is an Arthur W. Page Center Senior Research Fellow, Chair of the PRSA Financial Communications Section, Co-Chair of the PRSA National Research Committee, research chair of the PRSA Educators Academy and a board member of the International Public Relations Research Conference. Her research agenda, speaking engagements and consulting focus on social media, financial communications and investor relations.
Presenter
Michelle Meacham is co-manager of social media strategy and implementation for Baylake Bank. She has more than 20 years of marketing experience, 15 of which have been in financial services. She is also a freelance writer, editor and public relations adviser whose clients include regional publications and international organizations. She is a member of the PRSA Financial Communication Executive Committee, as well as the PRSA Investment Committee.