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Social Media and Financial Services: Why Can’t We Be Friends?

Professional Development Workshop Set 5

Hosted by the Financial Communications Section.

The highly regulated financial service industry can make social media risky business. From banking to insurance to investments, financial service organizations and employees need to understand the opportunities and limits of their social media activities. In this session, learn practical ways to simultaneously make the most of social media and maintain compliance standards.

Session Materials


Denyette DePierro, senior counsel, American Bankers Association

(Photo Unavailable.) Denyette DePierro is senior counsel in the Office of Regulatory Policy at the American Bankers Association. Prior to joining ABA, DePierro was legislative counsel at the Independent Community Bankers of America (ICBA) in Washington, D.C., and the California Independent Bankers in Newport Beach, Calif. She received her J.D./Master of Dispute Resolution from the Pepperdine School of Law, where she was a fellow at the Straus Institute for Dispute Resolution.


Marcia DiStaso, Ph.D., assistant professor, Pennsylvania State University

Photo of Marcia DiStaso, Ph.D. DiStaso is also an Arthur W. Page senior research fellow, associate editor for the Science of Social Media Research Center, immediate past chair of the PRSA Financial Communications Section, immediate past co-chair of the PRSA National Research Committee and chair-elect for the PRSA Educators Academy.


Michelle Meacham, marketing and public relations, Baylake Bank

Photo of Michelle Meacham Michelle Meacham is co-manager of social media strategy and implementation for Baylake Bank. She has more than 20 years of marketing experience, 15 of which have been in financial services. She is also a freelance writer, editor and public relations adviser whose clients include regional publications and international organizations. She is a member of the PRSA Financial Communication Executive Committee, as well as the PRSA Investment Committee.