Best Practices: How to Demonstrate ROI in Press Releases and Other Messaging
Professional Development Workshop Set 6
Tuesday, Oct. 16, 8–9:15 a.m.
Room: Salons 10 - 11
Track: Measurement & ROI
Can optimized releases and social media marketing increase website traffic and generate leads on key landing pages? Explore the latest tips, tools and case study results demonstrating how to compose, optimize and distribute releases and other messaging.
- Learn how to identify the most relevant influencers, build engagement strategies and measure the results of an outreach campaign.
- Find out how to set up conversion tracking, check your code, read conversion-tracking reports in Google Analytics and track leads that lead to sales.
- Uncover how to calculate return on investment (ROI) in public relations using the same metrics now being used to calculate return on marketing investment (ROMI).
Final Presentation
(Available to registered attendees only. )
Presenters
Laura Sturaitis is executive vice president, media services and product strategy, for Business Wire, where she heads the global media relations, content licensing, product strategy, public policy, HQ Online Newsroom and Information Services teams. She is a recognized industry expert in the development of new media tools and services for the distribution, search engine optimization (SEO), social sharing and measurement ROI of press releases.
Greg Jarboe is president and co-founder of SEO-PR. Jarboe has more than 20 years of experience in public relations, corporate communications and marketing at Lotus Development Corporation, Ziff-Davis and other companies. He’s been called “one of the best PR people in magazine land” by Media Industry Newsletter,and been praised for his “search engine wizardry” by The Measurement Standard.