Buzz Equity: Building Brand Relationships That Inspire Generations
Professional Development Workshop Set 6
Tuesday, Oct. 16, 8–9:15 a.m.
Room: Salons 1 - 2
Track: Tools & Techniques
No longer do young adults buy a Ford because their parents drove one. Brands today simply cannot depend on that implied brand equity. They have to work within each new generation to connect with consumers through meaningful, tangible programs grounded in their interests and needs. Through buzz-building programs, organizations can intercept that brand equity lifecycle and engage consumers on their own terms.
- Develop buzz-building strategies that drive business results and grow brands.
- Explore behavioral and social trends related to buzz-building programs.
- Discover best practices and case studies from Cannes PR Lions and beyond to inspire program development.
- Gain the intelligence, insight and inspiration needed to bring buzz building to your organization.
Presenters
Daniel Lemin is a public relations and digital media consultant, and owner of Social Studio. He works with organizations of all sizes to design integrated communications programs and measurement protocols. Previously, he was director of social engagement at PainePR, and served on the global communications team for Google in Silicon Valley. He is also an instructor at UC Irvine Extension.
Daryl McCullough is chief executive officer, lead strategist and creative director at Citizen Paine. With 25 years in the fields of public relations and marketing, he leads the firm nationally, overseeing strategic client service and innovations for the firm from coast to coast. In 2009, McCullough was named PR Professional of the Year by PRSA Los Angeles.
Jon Cronin is managing director of social engagement at Citizen Paine. A digital veteran and social media thought leader, he’s been on the forefront of developing digital marketing programs and social strategies for leading companies for his entire 16-year career. In his current role, he leads Citizen Paine’s social engagement practice, which includes driving senior-level social thought leadership, expanding global social capabilities and growing client business.