Social Media Impact on Emerging Countries
Professional Development Workshop Set 6
Tuesday, Oct. 16, 8–9:15 a.m.
Room: Golden Gate C1
Track: Strategies
Although Africa’s enthusiasm for technology is boosting growth, Africans lack a tradition and understanding of what constitutes their rights as consumers. Explore a case study that looks at the rise of the voice of a new global consumer in Sudan, via a grassroots Facebook movement dedicated to advocating consumer rights.
- From a public relations perspective, explore organizational responses to consumer grassroots movements on social media platforms in emerging markets.
- Discover how cultural characteristics (e.g., word-of-mouth, oral tradition) influence communication on social-media-based grassroots campaigns.
- Examine the role of opinion leaders in grassroots movements on social media platforms.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Maha Bashri, Ph.D., assistant professor of communication, Bradley University
Dr. Maha Bashri is an assistant professor of communication at Bradley University. Prior to pursuing her Ph.D., Dr. Bashri worked as a public relations officer for several international organizations, including M’e9decins Sans Fronti’e8res (MSF–Doctors Without Borders) and the United Nations Development Program in Sudan.