Social Media Impact on Emerging Countries
Professional Development Workshop Set 6
Tuesday, Oct. 16, 8–9:15 a.m.
Room: Golden Gate C1
Track: Strategies
Although Africa’s enthusiasm for technology is boosting growth, Africans lack a tradition and understanding of what constitutes their rights as consumers. Explore a case study that looks at the rise of the voice of a new global consumer in Sudan, via a grassroots Facebook movement dedicated to advocating consumer rights.
- From a public relations perspective, explore organizational responses to consumer grassroots movements on social media platforms in emerging markets.
- Discover how cultural characteristics (e.g., word-of-mouth, oral tradition) influence communication on social-media-based grassroots campaigns.
- Examine the role of opinion leaders in grassroots movements on social media platforms.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Dr. Maha Bashri is an assistant professor of communication at Bradley University. Prior to pursuing her Ph.D., Dr. Bashri worked as a public relations officer for several international organizations, including M’e9decins Sans Fronti’e8res (MSF–Doctors Without Borders) and the United Nations Development Program in Sudan.