Working Magic With Measurement

Professional Development Workshop Set 6

Tuesday, Oct. 16, 8–9:15 a.m.

Room: Salons 14 - 15

Far too many professionals are still wary of measurement. The truth is, it’s not tough, it doesn’t have to be complicated and, when done right, measurement can indeed be magical. Learn how this magical tool can fine-tune communications and kick once-languishing brands into high gear.

Understand what measurement is and isn’t, and how to put a simple yet smart measurement program in place.
Learn how to measure both social and traditional media holistically and tie them to your organization’s goals.
Discover how regular measurement can positively impact your strategy and give you leverage in the boardroom.

Presenter

Shonali Burke, ABC

Shonali Burke, ABC, is vice president, digital at MSL Washington. In 2007, PRWeeknamed her to its inaugural list of “Top 40 Under 40” U.S. public relations professionals. In 2008, she received a Certificate of Merit at IPR’s Jack Felton Golden Ruler Awards for excellence in public relations measurement. She is adjunct faculty at Johns Hopkins University’s M.A./Communications program, and blogs at Waxing UnLyrical.

Follow @shonali