Far too many professionals are still wary of measurement. The truth is, it’s not tough, it doesn’t have to be complicated and, when done right, measurement can indeed be magical. Learn how this magical tool can fine-tune communications and kick once-languishing brands into high gear.
Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.
Burke was named in PRWeek’s inaugural top “40 Under 40" list of U.S.-based public relations professionals, and is considered one of 25 women that rock social media. As president and CEO of Shonali Burke Consulting, Inc., she helps you take your business communication strategy from “corporate codswallop to community cool™.” She also is publisher of the popular public relations and digital media blog, "Waxing UnLyrical," as well as an adjunct faculty member at Johns Hopkins University, where she teaches a course on “not-for-profits in the digital age” in its M.A. in Communication program.