Mobile Engagement: A Winning Strategy
Professional Development Workshop Set 6
Tuesday, Oct. 16, 8–9:15 a.m.
Room: Salons 5 - 6
Track: Specialization
Hosted by the Tecnology Section.
The focus on mobility has intensified in key industry sectors. Health care, retail and education are now using mobile application platforms to transform their messaging to constituents, buyers, employees and other groups. Get a firsthand look at three case studies that reveal how social engagement on mobile devices packs the punch in whatever strategy you are implementing.
- Learn how to think about a mobile application’s value proposition, and explore delivery mechanisms.
- Compare types of mobile platforms that are becoming inexpensive and require limited development cycles.
- Identify analytics and approaches to measurement when it comes to mobile users.
- Understand the public relations pluses of “sharing” on the mobile device, building hyper-local communities.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Dawn Marie Yankeelov is president and founder of ASPectx, specializing in business strategy, competitive intelligence, marketing and public relations for growth technology companies and technology driven corporations. As a marketing and public relations practitioner for more than 22 years, she has counseled many companies and executed effective campaigns in targeting select markets. She reports on trends for Tech Republicand Customerretailexperience.com.