We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Mobile Engagement: A Winning Strategy

Professional Development Workshop Set 6

Hosted by the Technology Section.

The focus on mobility has intensified in key industry sectors. Health care, retail and education are now using mobile application platforms to transform their messaging to constituents, buyers, employees and other groups. Get a firsthand look at three case studies that reveal how social engagement on mobile devices packs the punch in whatever strategy you are implementing.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Dawn Marie Yankeelov, president and founder, Aspectx

Photo of Dawn Marie Yankeelov As a marketing and public relations practitioner for more than 22 years, Yankeelov has counseled many companies and executed effective campaigns in targeting select markets. She reports on trends for Tech Republic and Customerretailexperience.com.