Building a Culture of Trust
Professional Development Workshop Set 6
Tuesday, Oct. 16, 8–9:15 a.m.
Room: Golden Gate C2
Track: Strategies
In the new “stakeholder” marketplace, where people can do so much for you or to you, trust is still a fragile resource. Earning and improving trust in your relationships will help reduce risk, increase efficiency, strengthen retention and improve your brand. Now more than ever, public relations professionals, our employers and our clients must become more intentional about earning, cultivating and restoring trust in relationships.
- Gain insight into the condition and implications of trust in your relationships, and trust’s return on investment.
- Discover the guiding principles for building trust.
- Understand and learn how to achieve the four attributes for achieving outrageous trust in relationships.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Roy W. Reid, APR, CPRC, is a partner at Consensus Communications, Inc. He is a leading authority on improving results by improving relationships through a greater emphasis on cultivating trust. He works with business leaders and organizations as a counselor, strategist and coach. His clients include Fortune500 companies, private companies, entrepreneurs, professional service firms and public agencies. He is best known for his work in many of Florida’s high stakes issues.