In the new “stakeholder” marketplace, where people can do so much for you or to you, trust is still a fragile resource. Earning and improving trust in your relationships will help reduce risk, increase efficiency, strengthen retention and improve your brand. Now more than ever, public relations professionals, our employers and our clients must become more intentional about earning, cultivating and restoring trust in relationships.
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Roy W. Reid, APR, CPRC, partner, Consensus Communications, Inc.
Reid is a leading authority on improving results by improving relationships through a greater emphasis on cultivating trust. He works with business leaders and organizations as a counselor, strategist and coach. His clients include Fortune 500 companies, private companies, entrepreneurs, professional service firms and public agencies. He is best known for his work in many of Florida’s high stakes issues.