The Good, Bad and Ugly: Why We Need an Internship Intervention
Professional Development Workshop Set 6
Tuesday, Oct. 16, 8–9:15 a.m.
Room: Nob Hill A - B
Track: Leadership & Management
Are internships huge opportunities, cheap slave labor or a mix of both? How are the best organizations structuring internship programs to be a win-win for everyone? Hear from a panel on exemplary internship programs, best and worst practices, ethical issues surrounding pay, and how students and companies can avoid internship land mines.
- Review the guidelines, recommendations and best practices outlined by PRSA’s Board of Ethics and Professional Standards for paid and unpaid interns.
- Learn best practices in creating exemplary internship programs from agency, corporate, academic and student viewpoints.
- Hear results of Internship Land Mines, a proprietary study of agencies and university students on “Top 10” internship pitfalls and how to avoid them.
Session Materials
Final Presentation
(Available to registered attendees only. )
Moderator
Ellen LaNicca Albanese is executive vice president, consumer practice director, of CRT/tanaka. She has more than 25 years of public relations experience, creating programs for a number of Fortune500 companies, including American Express, Avon Products, BISSELL Homecare, Charles Schwab & Co., Microsoft and Target. Prior to CRT/tanaka, she was president and founding partner of Patrice Tanaka & Company, Inc., which was recognized for workplace culture and the “#1 Most Creative PR Agency in America.”
Panelists
Dr. Brenda Wrigley, APR, is associate professor and chair of the Public Relations Department at the S.I. Newhouse School of Public Communications at Syracuse University. She teaches a variety of courses at the undergraduate and graduate level. A 21-year veteran of broadcast journalism, advertising sales and sales management, and corporate public relations, she focuses her research on gender and diversity in public relations and communications management.
Caitlin McCusker is an associate in the Human Resources Department of Burson-Marsteller. She helps manage the U.S. Harold Burson Summer Internship Program and is responsible for overseeing the agency’s New York and Boston interns. She plays a vital role in the college outreach program and handles full-cycle recruiting for junior level positions across the U.S., together with colleagues in other agency locations.