Tuesday, Oct. 16, 12:30–1:45 p.m.
Room: Golden Gate C1
Every government and military public affairs officer (PAO) and public information officer (PIO) knows the ins and outs of the National Incident Management System (NIMS). Join this exciting, interactive seminar and learn how every public relations practitioner can also utilize the communication tools and strategies deployed by the front-line military to make their next event or crisis management more successful.
Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville Sheriff’s Office
Lauri-Ellen Smith, APR, is special assistant to the sheriff, Jacksonville Sheriff’s Office. With 30 years’ experience in public relations, Smith has spent her career framing and communicating issues, managing communication during crises and lobbying for policy changes at the state and national level. She advocates for all public relations professionals to know the National Incident Management System (NIMS), and recognize its relevance in most any event, planned or unplanned.
Dr. Joseph V. Trahan III, APR, Fellow PRSA, president, Trahan & Associates
Dr. Joseph V. Trahan III, APR, Fellow PRSA, is president of Trahan & Associates. He is a retired lieutenant colonel in the U.S. Army. An international media relations trainer and public relations strategist, he has conducted hundreds of media training classes across the U.S. and in many countries. With over 20 years of experience, Dr. Trahan has worked with governmental agencies, education institutions, law enforcement and nonprofits, and has managed four Joint Information Bureaus.