Harnessing the Power of Strategic Communications to Help Homeowners
Professional Development Workshop Set 7
Tuesday, Oct. 16, 12:30–1:45 p.m.
Room: Salons 3 - 4
Track: Strategies
A recent $25 billion state-federal mortgage settlement was designed to maximize relief and spur economic recovery. Learn how a multistate team of communicators worked together to reach affected homeowners and help them take advantage of this much-needed relief.
- Watch the Four-Step Process for Communications Planning come to life.
- Understand how to leverage staff across your organization and across the country to help communicate a message.
- Explore creative ways to achieve your communications goals on a limited (government) budget.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenters
Janelle M. Guthrie, APR, is deputy chief of staff/communications director for the Washington State attorney general’s office, where she oversees financial services, facilities, IT, public affairs and human resources. She previously served as a lobbyist, a communications director and executive communications manager for Microsoft.
Geoff Greenwood is the communications director for the Iowa Attorney General’s Office. He is the lead public information officer for the joint state-federal mortgage servicing and foreclosure settlement case. He previously spent 20 years as a general assignment reporter for KCCI-TV in Des Moines, where he won two regional Emmy Awards and numerous first-place reporting awards from the AP and the IBNA.