See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Harnessing the Power of Strategic Communications to Help Homeowners

Professional Development Workshop Set 7

A recent $25 billion state-federal mortgage settlement was designed to maximize relief and spur economic recovery. Learn how a multistate team of communicators worked together to reach affected homeowners and help them take advantage of this much-needed relief.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenters

Janelle M. Guthrie, APR, communications director, Washington State Employment Security Department

Photo of Janelle M. Guthrie, APR Guthrie oversees the financial services, facilities, IT, public affairs and human resources. She previously served as a lobbyist, a communications director and executive communications manager for Microsoft.


Geoff Greenwood, communications director, Iowa Attorney General's Office

Photo of Geoff Greenwood Greenwood is the lead public information officer for the joint state-federal mortgage servicing and foreclosure settlement case. He previously spent 20 years as a general assignment reporter for KCCI-TV in Des Moines, where he won two regional Emmy Awards and numerous first-place reporting awards from the AP and the IBNA.