Tuesday, Oct. 16, 12:30–1:45 p.m.
Room: Club Room
Track: Strategies
Social media has had an enormous impact on electoral politics, especially in the last two elections. The two finalists for president have leveraged the power of social media to motivate voters, attack each other and raise money. Watch as two social media strategists — one Republican and one Democrat — dissect and discuss how the two candidates have used social media, what the impact has been and what public relations pros can learn from them.
Lawrence J. Parnell is an associate professor and director of the public relations program at The Graduate School of Political Management at George Washington University. Most recently, he was vice president and group leader of the corporate communications practice at Hill and Knowlton Canada. He also held positions as senior vice president, corporate relations at Barrick Gold Corporation, and director of global public relations at Ernst & Young LLP.
David Almacy is senior vice president, digital strategies at Edelman PR, and an adjunct lecturer at George Washington University. A high profile expert on digital strategy and politics, David was responsible for digital strategy in the Bush White House and campaign.
Joe Garofoli is a national political reporter at the San Francisco Chronicle.