We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

How to Make Your Brand Relevant

Professional Development Workshop Set 7

Why do some people love one brand more than another when both stores sell the same stuff? Why do some products seduce so many of us? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.

Session Materials

Presenter

Andrea Coville, CEO, Brodeur Partners

Photo of Andrea Coville For 25 years, Coville has developed and executed global communications campaigns for companies in the B2B, consumer products and health care markets. Her agency’s extensive client roster has included the American Cancer Society, IBM, MasterCard, and Corning.