How to Make Your Brand Relevant
Professional Development Workshop Set 7
Tuesday, Oct. 16, 12:30–1:45 p.m.
Room: Salons 5 - 6
Track: Strategies
Why do some people love one brand more than another when both stores sell the same stuff? Why do some products seduce so many of us? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
- Discover the connections between relevance, growth and performance.
- Learn how to develop your most potent relevance indicators.
- Implement a brand strategy that speaks to your market, whether customers are value-driven, need-driven or both.
- Determine how to use relevance to take on larger organizations.
Session Materials
Presenter
Andrea Coville is chief executive officer of Brodeur Partners. For 25 years, Coville has developed and executed global communications campaigns for companies in the B2B, consumer products and health care markets. Her agency’s extensive client roster has included the American Cancer Society, IBM, MasterCard, and Corning.