Tuesday, Oct. 16, 12:30–1:45 p.m.
Room: Salons 1 - 2
Track: Tools & Techniques
Short is where it is at, but where is the micro blogging trend leading us? Public relations, marketing and advertising pros have adapted to the 140-character lifestyle, but what happens when online communication goes even smaller? How do clients and brands relate to one another in this abbreviated Web speak, and how do you cram in the essentials? Attendees will discuss strategy, opportunity, tracking and case studies in a world where bigger isn’t necessarily better.
Ed Schipul, CEO/founder/president, Schipul –The Web Marketing Company
Ed Schipul is founder, president and chief executive officer at Schipul –The Web Marketing Company. An entrepreneur with more than 20 years of experience in marketing and software programming, his speaking engagements include The PRSA Digital Impact Conference and SXSW Interactive. His articles have appeared in The Public Relations Strategist andPublic Relations Tactics,and he’s been interviewed on NBC and ABC news as an expert on social media and technology.