Public relations argues with marketing. Internal communications says they aren’t HR. Debates are happening over which department owns social media. The workplace is changing, and the lines between functions and teams are blending. To ensure the longevity and value of public relations, practitioners must evolve. In this session, learn several strategies, tips and behavior lessons to thrive in a changing workplace.
Jennifer Patricia Brown, director, marketing communications, IZEA
Brown has been a strategic communications consultant with a decade of experience with roles of increasing responsibility at a number of top Fortune companies, such as Limited Brands and General Motors. Simultaneously, she feeds her entrepreneurial passion with JP Squared Communication.
Ryan Schram, chief operating officer, IZEA
Schram's 15 years of consumer marketing and technology experience includes digital brand management at Clear Channel Interactive, director of national marketing at CBS/Westwood One, and group vice president at ePrize, the global leader in engagement promotion and loyalty solutions.
Regina Luttrell, Ph.D., assistant professor, Eastern Michigan University
Luttrell's specialization is in public relations, social media and advertising. She is also faculty adviser for the EMU Chapter of PRSSA. Prior to teaching, she worked 12 years in the communications field, spanning multiple industries.