The Integration of Public Relations: Can’t We All Just Get Along?
Professional Development Workshop Set 7
Tuesday, Oct. 16, 12:30–1:45 p.m.
Room: Salons 10 - 11
Track: Tools & Techniques
Public relations argues with marketing. Internal communications says they aren’t HR. Debates are happening over which department owns social media. The workplace is changing, and the lines between functions and teams are blending. To ensure the longevity and value of public relations, practitioners must evolve. In this session, learn several strategies, tips and behavior lessons to thrive in a changing workplace.
- Discover the latest research that covers the changing expectations of public relations in the workplace.
- Learn techniques for changing and adapting to new workplace and client expectations.
- Explore lessons learned from companies where it’s worked and where it hasn’t.
- Receive tips for working under leaders who don’t have a communications background.
Session Materials
Presenters
Jennifer Patricia Brown is director of marketing communications at IZEA and has been a strategic communications consultant with a decade of experience with roles of increasing responsibility at a number of top Fortunecompanies, such as Limited Brands and General Motors. Simultaneously, she feeds her entrepreneurial passion with JP Squared Communication.
Ryan Schram is chief marketing officer for IZEA. His 15 years of consumer marketing and technology experience includes digital brand management at Clear Channel Interactive, director of national marketing at CBS/Westwood One, and group vice president at ePrize, the global leader in engagement promotion and loyalty solutions.
Regina Luttrell, Ph.D., is assistant professor at Eastern Michigan University, with a specialization in public relations, social media and advertising. She is also faculty adviser for the EMU Chapter of PRSSA. Prior to teaching, she worked 12 years in the communications field, spanning multiple industries.