Will Your Story Be Published? What Influences the Media Around the World
Professional Development Workshop Set 7
Tuesday, Oct. 16, 12:30–1:45 p.m.
Room: Foothill G
Track: Specialization
Hosted by the Global Affairs Committee.
What influences media transparency? Is paying for news coverage a cultural particularity or a result of corruption and bribery? Join a lively discussion, role-play, and examine media non-transparent practices and recent data about media bribery that influences news placement worldwide. The latest examples of media non-transparent practices from the U.S. and around the world, from traditional and social media, including blogs, news portals, and social networks will be dissected.
- Learn how to identify what influences media non-transparency in the U.S. and other countries around the world.
- Gain insight into practical ways of dealing with social media non-transparency.
- Understand how media non-transparency influences the credibility of the messages distributed via social media channels.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenters
Dr. Katerina Tsetsura is an associate professor at the University of Oklahoma. She is a chair of the PRSA Global Affairs Committee. An active scholar and professional, Dr. Tsetsura has held officer positions at ICA, NCA, AEJMC, and PRSA. She continues to provide research services to transnational and global organizations, such as the World Bank and the Internews, and periodically offers strategic counseling to agencies, companies and organizations in North America and Eastern Europe.
Dr. Dean Kruckeberg is a professor and executive director of Global PR Center, University of North Carolina–Charlotte. He has received numerous accolades, including the 1995 national Outstanding Educator of the Public Relations Society of America, the Jackson Jackson & Wagner Behavioral Science Prize and the Pathfinder Award. Dr. Kruckeberg is co-chair of the Commission on Public Relations Education.
Moderator
Frank E. Ovaitt is president and chief executive officer for the Institute for Public Relations (IPR), an independent nonprofit foundation supporting research relevant to practitioners. He co-chaired the International Public Relations Association’s Campaign for Media Transparency, and was founding chair of IPR’s Commission on Global Public Relations. He also has managed agency search and selection in dozens of countries, establishing cross-market management systems.