Do-It-Yourself Crisis Communications Plan
Professional Development Workshop Set 8
Tuesday, Oct. 16, 2:15–3:30 p.m.
Room: Salons 5 - 6
Track: Tools & Techniques
When the next crisis brews, will your crisis public relations plan be in place? Strategic thinking will earn you an important seat at the executive table when the next crisis occurs. Discover a five-step process to create a customized, do-it-yourself crisis plan and get CEO buy-in.
- Find out how to forecast the greatest potential threats to your organization’s reputation in a crisis.
- Discover how to pinpoint existing communications gaps that could spell trouble in a crisis.
- Learn how to convince top management to support your efforts and implement your plan.
- Learn when to tap a range of media to reach important key audiences during a crisis.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Joan H. Gladstone, APR, Fellow PRSA
Joan H. Gladstone, APR, Fellow PRSA, is the president and chief executive officer of Gladstone International, Inc. Since founding Gladstone International in 1989, she has managed national media and stakeholder communications related to labor strikes, food crises, environmental issues, bankruptcies, protests, investigations, lawsuits and more. She was elected to the PRSA College of Fellows in 2007 and won a Silver Anvil award in 1996.