Building Competence in Reputation Risk Management
Professional Development Workshop Set 8
Tuesday, Oct. 16, 2:15–3:30 p.m.
Room: Salons 3 - 4
Track: Strategies
Reputation risk is more volatile and can explode rapidly to damage reputation before revenue is impacted. Yet silos in business can impede efforts to protect reputation. The challenge is in integrating reputation risk into the Enterprise Risk Management (ERM) risk agenda for the enterprise, and helping the ERM, disaster recovery and business continuity teams include reputation risk in plans.
- Understand how to integrate reputation risk into a collaborative program with ERM.
- Discover how to build enterprise-wide reputation competence across key functions.
- Identify the antecedents of risk and improve your risk literacy.
- Learn how to measure reputation risk and how to build a program of reporting risk data.
- Learn about sources of relevant research that can provide strategic and tactical help.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Linda Locke is principal of Reputare Consulting. She recently retired as senior vice president and group head of Reputation and Issues Management for MasterCard Worldwide, where she pioneered the discipline of reputation management, and developed a measurement framework for the company to understand how it is perceived. She previously led communications for a major bank holding company and worked in technology and politics. She began her professional life as a Peace Corps volunteer.