Reputation risk is more volatile and can explode rapidly to damage reputation before revenue is impacted. Yet silos in business can impede efforts to protect reputation. The challenge is in integrating reputation risk into the Enterprise Risk Management (ERM) risk agenda for the enterprise, and helping the ERM, disaster recovery and business continuity teams include reputation risk in plans.
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Linda Locke, principal, Reputare Consulting
Locke recently retired as senior vice president and group head of Reputation and Issues Management for MasterCard Worldwide, where she pioneered the discipline of reputation management, and developed a measurement framework for the company to understand how it is perceived. She previously led communications for a major bank holding company and worked in technology and politics. She began her professional life as a Peace Corps volunteer.