Internal Communications: Maximizing Their Influence, Minimizing Risk
Professional Development Workshop Set 8
Tuesday, Oct. 16, 2:15–3:30 p.m.
Room: Foothill G
Track: Specialization
Internal communications and employee/associate buy-in can make or break the way your enterprise is viewed by your clients, customers and the public at large. Unless your communications platform leverages your ambassadors/employees, you’re at risk. Take away everyday and long-term tips to ensure your employees become your most positive and influential audience.
- Learn how to communicate with all levels of management inside your organization.
- Gain insight on how to motivate your employees and turn them into influencers.
- Discover how to leverage and message across all platforms, new and traditional, and across diverse cohorts (socio-economic, age, ethnicity).
- Learn how to measure your internal impact to ensure that it impacts your return on investment (ROI).
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Jennifer P. Mooney is executive communications director at Northlich. Previously, she was corporate vice president for Time Warner Cable and Bright House Networks over a span of 20 years. She is an expert on both internal and external communications, and works with clients in the nonprofit, private, corporate and government sectors. She is published routinely in Simply Communicateand Advertising Week.