Surround Sound: Reaching Ethnic Populations in the U.S. With Health Messages
Professional Development Workshop Set 8
Tuesday, Oct. 16, 2:15–3:30 p.m.
Room: Salons 10 - 11
Track: Specialization
When social causes of health impact minorities in the U.S., health communications can be a complex process. This panel will discuss public health campaigns that showcase innovative strategies for HIV/AIDS, obesity and diabetes outreach to African-Americans, Hispanics and American Indians/Alaska Natives.
- Understand the social determinants of health and how they affect communications messages.
- Explore the surround sound approach and other communication theories.
- Discuss how to conceptualize and deliver health prevention messages with effectiveness.
- Learn the best way to conduct outreach, education and guidance from federal agencies to a diverse set of local, county, state, regional and national stakeholders.
Session Materials
Presenters
Selena Ramkeesoon, MBA, PMP, MLS
Selena Ramkeesoon, MBA, PMP, MLS, is principal at ICF International. She is a 17-year strategic communications veteran focusing on social marketing and behavior change communications. She works with 18 tribes as the American Indian/Alaska Native Stakeholder group liaison for CDC’s National Diabetes Education Program, and was the project director for CDC’s National HIV/AIDS Partnership.
Ana Toro, M.A., APR, is senior health communications manager at ICF International. As a bilingual and bicultural practitioner with more than 20 years of experience, she develops awareness, prevention and education programs for minority populations. She has supported pharmaceutical companies and nonprofit organizations, as well as public health efforts on behalf of the federal government, including the Centers for Disease Control and Prevention, and National Institutes of Health.