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Making the Transition to Academe: From Practice to Classroom

Your Society at Work

Sunday, Oct. 14, 11 a.m.–noon

Room: Golden Gate C2

Hosted by:

Public relations education is in crisis, with too many open teaching positions and too few qualified individuals to fill them. As a senior public relations professional, your experience is invaluable to the development of the next generations of public relations leaders. This session, co-sponsored by the Educators Academy, Educational Affairs Committee, and the College of Fellows, will introduce you to the highly acclaimed Learning to Teach series offered by the Educators Academy and give you insight into how you can transition from the practice to the classroom.

Session Materials

Final Presentation

(Available to registered attendees only. )

Presenter

Bob “Pritch” Pritchard, APR, Fellow PRSA

Photo of Bob “Pritch” Pritchard, APR, Fellow PRSA The 2011–2013 National Faculty Adviser, Bob “Pritch” Pritchard, APR, Fellow PRSA, teaches public relations at the University of Oklahoma, and serves as the faculty adviser for the University of Oklahoma PRSSA Chapter and for Lindsey + Asp, the student-operated advertising and public relations agency in Gaylord College. He has more than 25 years’ experience as a public affairs officer in the U.S. Navy and 10 years’ experience as a public relations educator.


Moderator

Lisa E. Baker-Webster

Lisa E. Baker-Webster is an associate professor of communication at Radford University. For the past five years, she’s also been the PRSSA academic adviser. During that time, Radford University PRSSA has been very active in community events, such as Relay for Life and Earth Day. Lisa is currently the secretary for the Educators Academy.


Panelist

Jeanette Drake

Photo of Jeanette Drake Jeanette Drake is chair and associate professor of communication at the University of Findlay, where she founded and advises its PRSSA Chapter. Previously, she managed strategic communications in the corporate, nonprofit and higher education sectors. She continues to counsel nonprofits, and studies the effects of framing on public policy.