Certification in Education for Public Relations: Benefits, Standards, Process
Your Society at Work
Sunday, Oct. 14, 11 a.m.–noon
Room: Golden Gate C1
Hosted by the Certification in Education for Public Relations (CEPR).
Certification for Education in Public Relations (CEPR) began in 1990 as a cooperative effort between leading practicing professionals and educators through PRSA Educational Affairs. Today, CEPR is “the global standard in public relations education,” as close to 40 academic programs in Canada, Europe, New Zealand, South America and the U.S. have the distinction of PRSA endorsement. Learn about the review process, standards, criteria and benefits of PRSA endorsement through CEPR.
- Discuss how CEPR benefits academic programs, faculty, students and the profession as a whole.
- Learn how academic programs can prepare and apply for CEPR reviews.
- Find out how the CEPR review process operates, from application to site visit and review at four levels.
- Learn how the CEPR process continues to strengthen academic programs through six-year recertification reviews.
Session Materials
Final Presentation
(Available to registered attendees only. )
Panelist
John L. Paluszek, APR, Fellow PRSA
John Paluszek, APR, Fellow PRSA, is senior counsel with Ketchum Inc. in New York. The past PRSA CEO/president, Gold Anvil recipient and chair of The Global Alliance for Public Relations and Communication Management, he is currently co-chair of the Educational Affairs CEPR initiative. For more than a decade, he was also co-chair of the Commission on Public Relations Education, which provides the foundation for CEPR standards.
Presenter
Susan Gonders, Ed.D., is a professor at Southeast Missouri State University and the PRSA Educational Affairs co-chair. Since she began coordinating the CEPR program in 2007, it has grown from 14 to nearly 40 certified schools. She is past head of the AEJMC Public Relations Division, and she has been a PRSSA Chapter adviser since 1994.
Panelist
Judith Phair, APR, Fellow PRSA
Judith Phair, APR, Fellow PRSA, is president of PhairAdvantage Communications, LLC, an independent consulting firm providing global public relations and marketing services with a focus on education and nonprofit associations. The PRSA Educational Affairs co-chair, past PRSA CEO/president and Gold Anvil recipient was previously a communications executive for the Graduate Management Admission Council, University of Maryland Biotechnology Institute and Johns Hopkins University.