Social Media Boot Camp
Saturday Pre-Conference Seminar
Saturday, Oct. 13, 8:30 a.m.–4:30 p.m.
Room: Golden Gate A - B
Note: Prior registration required.
Twitter, Flickr, Facebook, LinkedIn, retweets, smartphones that allow you to upload and post comments and photos in real time — learn exactly how to integrate these critical channels into your mainstream public relations practices. Through a series of lectures, live demonstrations and exercises, case studies and presentations, you will understand how to use these popular tools to get the job done.
In this workshop, you will learn:
- Blogging — when to comment, when to listen.
- Social networking.
- Podcasts, webcasts and live streaming video in online pressrooms.
- The importance of authenticity when joining an online presentation.
- The basics of search engine optimization (SEO).
- The process of matching new media initiatives to objectives.
- The tangible benefits of engaging consumers via social media.
Instructor
Eric Schwartzman is a best-selling author and founder and CEO of Comply Socially.