We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

When Will Consumers Pay to Be Good?

General Session

This consumer behavioral expert will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?,” as well as analyze whether consumers reward corporations for their social responsibility practices, and if so, how much.

Keynote Speaker

June Cotte, Ph.D., associate professor, marketing, Richard Ivey School of Business

(Photo Unavailable.) Cotte's research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how perception of time influences behavior at work and in leisure, family influence on behavior and consumption issues in gambling.