Monday, Oct. 15, 8–9:45 a.m.
Room: Salons 7 - 9
This consumer behavioral expert will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?,” as well as analyze whether consumers reward corporations for their social responsibility practices, and if so, how much.
June Cotte, Ph.D., associate professor of marketing, Richard Ivey School of Business
June Cotte, Ph.D., is the George and Mary Turnbull Fellow and associate professor of marketing at the Richard Ivey School of Business. Her research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how perception of time influences behavior at work and in leisure, family influence on behavior and consumption issues in gambling.