We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
This consumer behavioral expert will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?,” as well as analyze whether consumers reward corporations for their social responsibility practices, and if so, how much.
June Cotte, Ph.D., associate professor, marketing, Richard Ivey School of Business
Cotte's research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how perception of time influences behavior at work and in leisure, family influence on behavior and consumption issues in gambling.