See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

PRSA/AMEC Measurement Symposium

We’re currently in the process of planning the PRSA 2013 International Conference and PRSA/AMEC 2013 Measurement Symposium. If you’re interested in learning more about the quality insight presented, check out the 2012 program below.

Sunday Symposium

Note: Prior registration required.


The PRSA/AMEC Measurement Symposium will provide attendees with the knowledge of how to apply the Barcelona Principles in their work. The principles are the first-ever PR measurement standards, and have been adopted by hundreds of associations, companies and individuals. They range from how to set goals that are measureable to how to demonstrate the ROI of what you do.

The Symposium will be organized around the seven principles. There will be a review of each principle and discussion on how to apply them, as well as case studies from top communications and research leaders from around the world: FedEx, Ketchum, Philips, Booz/Allen/Hamilton, Edelman/StrategyOne, Best Buy, Starbucks, Waggener Edstrom Worldwide, Microsoft, National Cattlemen’s Beef Association, CARMA, Symantec, Cision, World Vision and Clorox.

In addition, participants will receive a workbook of tools that they can apply going forward. This is a hands-on learning experience where you will learn practical skills to increase the value of your work to your clients or your organization every day.

Session Materials


Lisa Binzel, vice president, communications measurement and analytics, StrategyOne

Greg D'Andrea, research director, Cision Global Analysts

Pauline Draper-Watts, executive vice president, lead for measurement and analytics, Edelman Berland

Corey duBrowa, senior vice president global communications and international public affairs, Starbucks

Chris Foster, principal, strategy and organization, Booz Allen Hamilton

Neil Gibson, vice president, corporate communications, FedEx Services

Kelly Groehler, APR, director external relations, Best Buy

Lorraine Hamby, senior director, Worldwide Consumer PR & Social Media, Symantec

Allyson Hugley, executive vice president, Measurement and Analytics Practice, Weber Shandwick

Angela Jeffrey, APR, director U.S., strategy, Salience Insight

David Kellis, director of public relations and social media, The Clorox Company

Ted Ladd, director of PR, Microsoft

Steve Panton, executive director, national media, World Vision U.S.

David Rockland, Ph.D., partner and managing director, global research, Ketchum

Season Solorio, senior director issues management, National Cattlemens Beef Association

Mark Stephenson, head of corporate communications, Philips North America

Eve Stevens, senior vice president, Waggener Edstrom Worldwide