Monday, Oct. 15, 3:15–4:30 p.m.
Room: Club Room
Game dynamics can create deeper levels of stakeholder engagement and produce outcomes unlike anything you’ve seen before. Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts.
Shel Holtz, ABC, principal, Holtz Communications + Technology
Shel Holtz, ABC, is principal at Holtz Communications + Technology, and one of the world’s leading authorities on the communication applications of digital and social media. He is the co-host of For Immediate Release, the first and longest-running public relations-focused podcast. He is a Fellow and accredited member of IABC, a founding fellow of the Society for New Communication Research (SNCR), and a member of the external advisory board of The Mayo Clinic Center for Social Media.