Game dynamics can create deeper levels of stakeholder engagement and produce outcomes unlike anything you’ve seen before. Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts.
Shel Holtz, ABC, principal, Holtz Communications + Technology
Holtz is also the co-host of For Immediate Release, the first and longest-running public relations-focused podcast. He is a Fellow and accredited member of IABC, a founding fellow of the Society for New Communication Research (SNCR), and a member of the external advisory board of The Mayo Clinic Center for Social Media.