Mixed Race 3.0: A Multiracial Perspective on Media
Professional Development Workshop Set 5
Monday, Oct. 15, 3:15–4:30 p.m.
Room: Salons 3 - 4
Track: Tools & Techniques
What is “polyethnic” and “ethnically ambiguous” marketing? What can it do for your brand? Walk step-by-step through trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers. Examine special insights and tips for devising your custom strategy of aligning this rapidly growing demographic with your brands as badges of identity.
- Learn how to foster engagement with your brand and build a fan base along the way.
- Explore who is and isn’t multiracial, and why.
- Discuss how the increasing multiracial demographic expresses its unique voice and creates niche products using mobile and digital communication.
- Gain insight into the kinds of needs and wants that appeal to savvy multiracial media makers.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Dr. Marcia Alesan Dawkins is an award-winning writer, speaker, educator and visiting scholar at Brown University. She is the author of “Clearly Invisible: Racial Passing and the Color of Cultural Identity.” Dr. Dawkins writes about racial passing, mixed race identities, media, marketing, pop culture and politics for a variety of high-profile publications. Her expert opinion has been sought after by NPR, WABC-TV Boston, The New York Times and TIME Magazine.