Monday, Oct. 15, 3:15–4:30 p.m.
Room: Salons 3 - 4
Track: Tools & Techniques
What is “polyethnic” and “ethnically ambiguous” marketing? What can it do for your brand? Walk step-by-step through trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers. Examine special insights and tips for devising your custom strategy of aligning this rapidly growing demographic with your brands as badges of identity.
(Available to registered attendees only. )
Marcia Alesan Dawkins, Ph.D., writer, speaker, educator and visiting scholar, Brown University
Dr. Marcia Alesan Dawkins is an award-winning writer, speaker, educator and visiting scholar at Brown University. She is the author of “Clearly Invisible: Racial Passing and the Color of Cultural Identity.” Dr. Dawkins writes about racial passing, mixed race identities, media, marketing, pop culture and politics for a variety of high-profile publications. Her expert opinion has been sought after by NPR, WABC-TV Boston, The New York Times and TIME Magazine.