See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Ethical Wikipedia Engagement

Professional Development Workshop Set 7

Given the wide use of Wikipedia by the public, having articles with incorrect or outdated information is not in anyone’s interest. Yet edits made by public relations professionals are unlikely to stick. Although many suggest that Wikipedia policies be based on accuracy and transparency in Wikipedia articles no matter who does the editing, as long as the information is accurate, unbiased and properly referenced, the co-founder of Wikipedia doesn’t agree.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenters

Marcia DiStaso, Ph.D., assistant professor, Pennsylvania State University

Photo of Marcia DiStaso, Ph.D. DiStaso is also an Arthur W. Page senior research fellow, associate editor for the Science of Social Media Research Center, immediate past chair of the PRSA Financial Communications Section, immediate past co-chair of the PRSA National Research Committee and chair-elect for the PRSA Educators Academy.


Marcus Messner, Ph.D., assistant professor mass ommunications, Virginia Commonwealth University

(Photo Unavailable.) Messner serves as academic director of a Social Media Institute for the U.S. State Department, which designs social media campaigns for nonprofits.


Rian Merrill, senior account supervisor, Edelman Digital

(Photo Unavailable.) While he began his career in public affairs, Merrill now specializes in online consumer research and planning for the consumer packaged goods and consumer technology sectors.