Tuesday, Oct. 16, 8–9:15 a.m.
Room: Club Room
Track: Tools & Techniques
Content is king in marketing and public relations, but is your content getting the exposure it deserves? Walk away with the three steps for identifying target audience segments, and improving the reach and influence of your key messages to journalists, bloggers and end consumers.
Lee Odden, CEO, TopRank Online Marketing
Lee Odden is the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He is also the CEO of TopRank Online Marketing, a digital marketing and online public relations agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. He has more than 15 years of experience consulting with some of the best-known Fortune 1,000 B2B and B2C companies and fast growing technology start-ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.