Content is king in marketing and public relations, but is your content getting the exposure it deserves? Walk away with the three steps for identifying target audience segments, and improving the reach and influence of your key messages to journalists, bloggers and end consumers.
Lee Odden, CEO, TopRank Online Marketing
Odden is also the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He has more than 15 years of experience consulting some of the best-known Fortune 1,000 B2B and B2C companies, and fast-growing technology start-ups, ranging from McKesson to Marketo. Cited by The Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.