For an abbreviated overview of the Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Establishing Credibility Through a CR Program

Professional Development Workshop Set 3

With the acquisition and launch of major “green” brands came a deluge of questions from NGOs, bloggers and the media. Walk through the process taken to establish transparency and credibility. See how the company gained credibility, including unsolicited investor and positive feedback, increased employee engagement and the CEO being named “Responsible CEO of the Year” by Corporate Responsibility Magazine.



Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenter

Kathyrn Caulfield, vice president, global corporate communications, corporate social responsibility and crisis management        , The Clorox Company

Photo of Kathyrn Caulfield Caulfield directs the company's global corporate communications, corporate responsibility and crisis management practices. She represented the company in the IIRC 2013 Framework launch day program (events in 12 countries in a 16 hour span). Prior to joining Clorox in 2000, she spent most of her career in the fashion and retail industries, including a stint in communications with Gap Inc. and five years managing a private fashion college.