Establishing Credibility Through a CR Program
Professional Development Workshop Set 3
Monday, Oct. 15, 10–11:15 a.m.
Room: Salons 14 - 15
Track: Leadership & Management
With the acquisition and launch of major “green” brands came a deluge of questions from NGOs, bloggers and the media. Walk through the process taken to establish transparency and credibility. See how the company gained credibility, including unsolicited investor and positive feedback, increased employee engagement and the CEO being named “Responsible CEO of the Year” by Corporate Responsibility Magazine.
- Gain insight into the establishment of a corporate responsibility (CR) communications function and CR governance process.
- Learn which research was needed to benchmark how stakeholders regarded the company and the role employees were already playing.
- Discover how the company integrated the CR report into the annual report to provide a consolidated update on the company’s performance.
- Gain insight into the establishment of a corporate responsibility (CR) communications function and CR governance process.
- Learn which research was needed to benchmark how stakeholders regarded the company and the role employees were already playing.
- Discover how the company integrated the CR report into the annual report to provide a consolidated update on the company’s performance.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Kathryn Caulfield is vice president, global corporate communications, corporate social
responsibility and crisis management at The Clorox Company. Previously, she was manager,
corporate internal communication, at Gap Inc., and San Francisco campus director at the Fashion Institute of Design and Merchandising. Her areas of expertise include strategic communications, crisis communications, executive communications, M&A and divestiture communications, and corporate social responsibility.