With the acquisition and launch of major “green” brands came a deluge of questions from NGOs, bloggers and the media. Walk through the process taken to establish transparency and credibility. See how the company gained credibility, including unsolicited investor and positive feedback, increased employee engagement and the CEO being named “Responsible CEO of the Year” by Corporate Responsibility Magazine.
(Available to registered attendees only. Register now!)
Kathyrn Caulfield, vice president, global corporate communications, corporate social responsibility and crisis management , The Clorox Company
Caulfield directs the company's global corporate communications, corporate responsibility and crisis management practices. She represented the company in the IIRC 2013 Framework launch day program (events in 12 countries in a 16 hour span). Prior to joining Clorox in 2000, she spent most of her career in the fashion and retail industries, including a stint in communications with Gap Inc. and five years managing a private fashion college.