We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Daily Déjà Vu Challenges: Best Practices and Solutions

Professional Development Workshop Set 8

“Give me a marketing plan overnight.” “OMG, handle the crisis!” “Do we tweet?” “Demonstrate ROI.” Every public relations professional is faced with daily déjà vu challenges. Join a highly revealing, fun and interactive session that explores, tackles and offers best you-can-do-it practices and solutions to these and other challenges.


Dr. Rhoda Weiss, Ph.D., APR, Fellow PRSA, president, Rhoda Weiss & Associates

(Photo Unavailable.) Weiss is a past PRSA national chair/chief executive officer, and recipient of the PRSA Health Academy Lifetime Achievement Award and Educators Academy Ferguson Award. In addition, Dr. Weiss is a founding president of the American Hospital Association Society for Healthcare Strategy and Market Development, and the first recipient of its Award for Individual Excellence. She is also a Kellogg Foundation Fellow.