Daily Déjà Vu Challenges: Best Practices and Solutions

Professional Development Workshop Set 8

Tuesday, Oct. 16, 2:15–3:30 p.m.

Room: Nob Hill A - B

“Give me a marketing plan overnight.” “OMG, handle the crisis!” “Do we tweet?” “Demonstrate ROI.” Every public relations professional is faced with daily déjà vu challenges. Join a highly revealing, fun and interactive session that explores, tackles and offers best you-can-do-it practices and solutions to these and other challenges.

Adapt best practices, tools and techniques for furthering your organization’s public relations and marketing strategies, goals and tactics.
Get immediate, on-the-spot, popular answers to everyday challenges faced by public relations and marketing professionals to immediately and easily implement.

Presenter

Dr. Rhoda Weiss, Ph.D., APR, Fellow PRSA

Dr. Rhoda Weiss, Ph.D., APR, Fellow PRSA, is president of Rhoda Weiss & Associates. She is a past PRSA national chair/chief executive officer, and recipient of the PRSA Health Academy Lifetime Achievement Award and Educators Academy Ferguson Award. In addition, Dr. Weiss is a founding president of the American Hospital Association Society for Healthcare Strategy and Market Development, and the first recipient of its Award for Individual Excellence. She is also a Kellogg Foundation Fellow.