With every potential critic armed with a globally connected social media megaphone aimed directly at your reputation, strategies relying exclusively on traditional media simply will not work. Without a strong, integrated digital and social media presence, reputations suffer and critical opportunities to control the narrative are missed.
Dallas Lawrence, chief global digital strategist, Burson-Marsteller
Prior to joining Burson, Lawrence chaired the social and digital media practice for Levick Strategic Communications, and served as the first vice president for new media for the National Association of Manufacturers (NAM). Previously, he spent five years as the director of the office of community relations and public liaison for the U.S. Department of Defense. In 2011, he was named the “Crisis Manager of the Year” by PR News.