Crisis, Advocacy and Reputation Management in the Digital Age

Professional Development Workshop Set 2

Sunday, Oct. 14, 4:45–6 p.m.

Room: Salons 14 - 15

With every potential critic armed with a globally connected social media megaphone aimed directly at your reputation, strategies relying exclusively on traditional media simply will not work. Without a strong, integrated digital and social media presence, reputations suffer and critical opportunities to control the narrative are missed.

Learn what organizations should be doing now in the online space to identify potential supporters, build brand credibility and influence key stakeholders.
Discover how you can influence and leverage online communities while organized opposition groups are aggressively driving the online conversation about your issue.
Gain insight into best practices for integrating social when a crisis hits.

Presenter

Dallas Lawrence

Dallas Lawrence is the chief global digital strategist for Burson-Marsteller. Prior to joining Burson, he chaired the social and digital media practice for Levick Strategic Communications, and served as the first vice president for new media for the National Association of Manufacturers (NAM). Previously, he spent five years as the director of the office of community relations and public liaison for the U.S. Department of Defense. In 2011, he was named the “Crisis Manager of the Year” by PR News.