Sunday, Oct. 14, 3–4:15 p.m.
Room: Nob Hill A - B
Track: Leadership & Management
In a day dominated by partisan bickering, declining societal standards and mistrust of authority,
no amount of paid communication or “messaging” can build and protect your brand and
reputation. It’s time to rethink how to build and protect your brand and reputation by earning the
good things others perceive and say about you and your organization. Join a lively discussion
that argues that reputation can only be built by standing up for what you stand for.
John Doorley is founding academic director of the Master of Science Degree Program in Public Relations & Corporate Communication at New York University, the world’s largest graduate program in the field. Previously, until 2000, he was head of corporate communication at Merck & Co., Inc. He has been the chief speechwriter for CEOs of major firms, has co-authored one of the most successful texts on reputation (“Reputation Management”), and has copyrighted a process to help firms measure, analyze, monitor and manage their reputations. He developed and taught the world’s first undergraduate course in reputation management at Rutgers University in 2002 and the first such graduate course at NYU in 2012.