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Get the Right Buzz: Newsworthy Campaigns That Showcase Your Brand

Professional Development Workshop Set 2

How do you create campaigns that get coverage and support the strategic goals of your company? Explore the challenges of developing buzz-generating public relations strategies that are relevant to your audience and your firm.

Presenter

Kimling Lam, director of marketing communications, Meltwater Group

(Photo Unavailable.) Kimling Lam is director of marketing communications at Meltwater Group, a digital media
intelligence firm with over 20,000 clients worldwide. Prior to Meltwater, Lam was a news
reporter at a major network in San Francisco.