Get the Right Buzz: Newsworthy Campaigns That Showcase Your Brand

Professional Development Workshop Set 2

Sunday, Oct. 14, 4:45–6 p.m.

Room: Salons 10 - 11

How do you create campaigns that get coverage and support the strategic goals of your company? Explore the challenges of developing buzz-generating public relations strategies that are relevant to your audience and your firm.

Learn how to align public relations strategy with the business.
Discuss how to create campaigns that align strategy to the news cycle.
Get a revealing look at “hot news hijacking.”
Dig into a case study that uses social media and infographics to tell compelling stories that get
published and shared.

Presenter

Kimling Lam, director of marketing communications, Meltwater Group

Kimling Lam is director of marketing communications at Meltwater Group, a digital media
intelligence firm with over 20,000 clients worldwide. Prior to Meltwater, Lam was a news
reporter at a major network in San Francisco.