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PRSA 2016 International Conference

Accelerating the Speed of Innovation and Creativity

Oct. 23–25 | Indianapolis, Ind.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

How “Story Marketing” Can Power Your PR Program

Professional Development Workshop Set 3

Story marketing campaigns featuring sponsored stories, posts and tweets on Facebook, Twitter
and traditional news websites and blogs, reach your target audience with the information they’re
searching for. Explore “story marketing” and learn how to engage key audiences more directly
and effectively than ever before.


Heidi Sullivan, senior vice president, product and interim managing director, Canada, Cision

Photo of Heidi Sullivan

Heidi Sullivan is senior vice president and product lead, content and e-commerce as well as the current interim managing director, Canada for Cision. As senior vice president and product lead, Sullivan drives the company’s overall content strategy and is responsible for all e-commerce and distribution products and services, including the popular PRWeb platform. As interim managing director, she is responsible for the overall business results and sales activities in Canada. Sullivan has been named as The Hub’s “Individual Influencer of the Year” for 2014, one of PR’s most influential professionals in the PRWeek Global Power Book in 2015, and one of PRWeek’s 40 Under 40 Rising Stars in 2012. Prior to this role, she was the senior vice president, digital content, leading the company’s digital and broadcast content teams and the global research team for Cision’s media database. Before that, she was vice president of global media research, and managed the enhancement and maintenance of Cision’s media database of more than one million media outlets, journalists and influencers. Sullivan is a founding blogger for Cision Blog and frequently speaks at industry conferences and events.


Daniel Lemin, public relations and digital media consultant, One Good Brand

Photo of Daniel Lemin

Lemin is a public relations and digital media consultant at One Good Brand. He also is the strategy and analytics lead for Convince & Convert, led by best-selling author Jay Baer. Previously, he led the digital practice at PainePR and served on the global communications team for Google in Silicon Valley.