How “Story Marketing” Can Power Your PR Program
Professional Development Workshop Set 3
Monday, Oct. 15, 10–11:15 a.m.
Room: Nob Hill A - B
Track: Tools & Techniques
Story marketing campaigns featuring sponsored stories, posts and tweets on Facebook, Twitter
and traditional news websites and blogs, reach your target audience with the information they’re
searching for. Explore “story marketing” and learn how to engage key audiences more directly
and effectively than ever before.
- Discover the process for targeting, engagement and analysis for successful story marketing.
- Examine new psychographic and social user criteria being mined and analyzed to ensure you
connect the right users with your story. - Learn how top brands are paving the way in this new integrated marketing discipline, leveraging
content they have already developed for their public relations campaigns.
Presenters
One of PRWeek's 40 under 40 in 2012, Heidi Sullivan is currently vice president of Global Media Research for Cision and a self-proclaimed social media metrics nerd. She oversees Cision’s Social Media Community team, manages the enhancement and maintenance of Cision’s media database of over a million media outlets, journalists and influencers and serves as a member of Cision’s executive management team. Sullivan is a host of the popular Cision Social Media Webinar Series, a blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications and the changing media landscape.
Daniel Lemin is a public relations and digital media consultant, and owner of Social Studio in Los Angeles. He works with organizations of all sizes to design integrated communications programs and measurement protocols. Previously, he was director of social engagement at PainePR, and served on the global communications team for Google in Silicon Valley. He also is an instructor at UC Irvine Extension.