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How “Story Marketing” Can Power Your PR Program

Professional Development Workshop Set 3

Story marketing campaigns featuring sponsored stories, posts and tweets on Facebook, Twitter
and traditional news websites and blogs, reach your target audience with the information they’re
searching for. Explore “story marketing” and learn how to engage key audiences more directly
and effectively than ever before.

Presenters

Heidi Sullivan, senior vice president, digital content, Cision

Photo of Heidi Sullivan One of PRWeek's 40 under 40 in 2012, Heidi Sullivan is currently senior vice president of digital content for Cision and a self-proclaimed social media metrics nerd. She oversees Cision’s Social Media Community team, manages the enhancement and maintenance of Cision’s media database of over a million media outlets, journalists and influencers and serves as a member of Cision’s executive management team. Sullivan is a host of the popular Cision Social Media Webinar Series, a blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications and the changing media landscape.


Daniel Lemin, public relations and digital media consultant, Social Studio

Photo of Daniel Lemin Lemin works with organizations of all sizes to design integrated communications programs and measurement protocols. Previously, he was director of social engagement at PainePR, and served on the global communications team for Google in Silicon Valley. He also is an instructor at UC Irvine Extension.