We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Evolution of Evaluation: Standardizing Metrics to Capture Impact

Professional Development Workshop Set 4

How do you break through the noise and reach target consumers? Join in a lively debate over which metrics truly matter and how PR practitioners can demonstrate real ROI that aligns with C-suite objectives. This is a must-attend event for anyone interested in using data to drive decisions, predict future trends, and chart breakthrough communications strategies.

Presenter

Chris Foster, principal, strategy and organization, Booz Allen Hamilton

(Photo Unavailable.) Foster has led national and global public awareness and communications campaigns for such companies as Pfizer and AstraZeneca, as well as communications, marketing, and grassroots campaigns for the U.S. Department of Health and Human Services.