Monday, Oct. 15, 11:45 a.m.–1 p.m.
Room: Nob Hill C - D
Track: Measurement & ROI
How do you break through the noise and reach target consumers? Join in a lively debate over which metrics truly matter and how PR practitioners can demonstrate real ROI that aligns with C-suite objectives. This is a must-attend event for anyone interested in using data to drive decisions, predict future trends, and chart breakthrough communications strategies.
Chris Foster, principal, strategy and organization, Booz Allen Hamilton
Chris Foster is a principal at Booz Allen Hamilton. He has led national and global public awareness and communications campaigns for such companies as Pfizer and AstraZeneca, as well as communications, marketing, and grassroots campaigns for the U.S. Department of Health and Human Services.