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PRSA 2016 International Conference

Accelerating the Speed of Innovation and Creativity

Oct. 23–25 | Indianapolis, Ind.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Five Essential Trends for Successful PR Pros

Professional Development Workshop Set 6

Get an insightful look at the five trends that can power up PR efforts. Learn how to end “not –so-awesome pitches,” delve into PR’s increasingly central role in marketing, and why traditional media matters more than ever.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Frank Strong, director of public relations, Vocus

Photo of Frank Strong

Strong is also owner of PRWeb, iContac, Help-A-Reporter-Out and North Social.  Prior to Vocus, he was the director, marketing communications for B2B software maker Managed Objects. He previously worked for PR firms including Hill & Knowlton and the SheaHedges Group (now Speakerbox Communications) and has primarily serviced clients in the start-up, technology and venture capital markets.