Five Essential Trends for Successful PR Pros
Professional Development Workshop Set 6
Tuesday, Oct. 16, 8–9:15 a.m.
Room: Foothill G
Track: Tools & Techniques
Get an insightful look at the five trends that can power up PR efforts. Learn how to end “not –so-awesome pitches,” delve into PR’s increasingly central role in marketing, and why traditional media matters more than ever.
- Uncover how fewer targets will yield more results.
- Walk away with a better understanding of SEO and why word choices matter.
- Discuss “less funnel, more circle” — PR’s potentially tremendous influence on the buying cycle.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Frank Strong is director of public relations for Vocus, owner of PRWeb, iContac, Help-A-Reporter-Out and North Social. Prior to Vocus, Frank was the director, marketing communications for B2B software maker Managed Objects. He previously worked for PR firms including Hill & Knowlton and the SheaHedges Group (now Speakerbox Communications) and has primarily serviced clients in the start-up, technology and venture capital markets.