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Build Trust Through Corporate Social Responsibility

Professional Development Workshop Set 5

The public wants to know if their financial institution is a good corporate citizen. Gain insights from this panel of communications leaders about how to enhance a company’s reputation through Corporate Social Responsibility, and internal and external communications best practices.


Alanson Van Fleet, senior vice president and head of social responsibility and executive communications, Wells Fargo & Company

(Photo Unavailable.) Van Fleet directs enterprise-wide corporate social responsibility communications, executive communications for Wells Fargo’s C-suite leaders and PR efforts for the company’s diverse segment marketing initiatives. Prior to Wells Fargo, Alanson was vice president, corporate communications at Capital One.

Diana Rodriguez, senior vice president of corporate communications, western region, Wells Fargo & Company

(Photo Unavailable.) Appointed to her position in November 2010, Rodriguez has communications responsibility for more than 2,750 banking stores and more than 45,000 team members who serve consumers and small businesses in the region. Her areas of focus include media relations, internal communications, and executive advocacy.