Perfect Pitching: Intrigue Overworked Journalists and Please Wary Bloggers
Professional Development Workshop Set 8
Tuesday, Oct. 16, 2:15–3:30 p.m.
Room: Club Room
Track: Tools & Techniques
Journalists are fewer and farther between, and more harried and overworked than ever. Bloggers are even developing a reputation for impatience with — and aversion to — public relations pitches. While coverage in top outlets, whether traditional or new media, is still a powerful way to reach key audiences, the methods for reaching out to these influential opinion leaders are changing. Gain practical tips that immediately will boost your media and blog coverage, despite the transformation of the media landscape.
- Discover “story boosters” that turn ordinary news into stories that journalists and bloggers crave.
- Practice the anatomy of a perfect phone and email pitch.
- Learn what most annoys journalists and bloggers, and how to avoid it.
- Learn how pitching bloggers is similar to — and different from — pitching other media.
Presenter
Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 4,500 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.