We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Real-Time Marketing: How Brands Successfully Culture-Jack the Big Moments

Professional Development Workshop Set 1

Sunday, Oct. 27, 3–4:15 p.m.

Room: Franklin 1 (Hotel Floor 4)

Track: Innovation

Your Session ROI

Ephraim Cohen, executive vice president of technology and digital content, and Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, will explore how to plan, prepare and engage in real-time marketing.

Session Materials


Ephraim Cohen, executive vice president, technology and digital content, The MWW Group

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Alissa Blate, executive vice president, global consumer marketing practice leader, The MWW Group

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