Coca-Cola Journey: A Fun, Fearless Approach to Corporate Storytelling
Professional Development Workshop Set 1
Your Session ROI
- How to utilize social syndication and consumer feedback to create content that is relevant in today’s digital and social landscape.
- Get an inside look at Coca-Cola Journey, a platform sharing stories, videos, opinion pieces and debates — vital to creating a dynamic digital storytelling space.
- Strategies that create shared value and an emotional connection with consumers.
Mallory Perkins, social media analyst, The Coca-Cola Company, will share how to bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.
Mallory Perkins, social media analyst, The Coca-Cola Company