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Coca-Cola Journey: A Fun, Fearless Approach to Corporate Storytelling

Professional Development Workshop Set 1

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Mallory Perkins, social media analyst, The Coca-Cola Company, will share how to bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.

Presenter

Mallory Perkins, social media analyst, The Coca-Cola Company

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