We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Sunday, Oct. 27, 3–4:15 p.m.
Room: Salon L (Hotel Floor 5)
Track: Strategy & Measurement
Your Session ROI
Mallory Perkins, social media analyst, The Coca-Cola Company, will share how to bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.
Mallory Perkins, social media analyst, The Coca-Cola Company