We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Coca-Cola Journey: A Fun, Fearless Approach to Corporate Storytelling

Professional Development Workshop Set 1

Sunday, Oct. 27, 3–4:15 p.m.

Room: Salon L (Hotel Floor 5)

Track: Strategy & Measurement

Your Session ROI

Mallory Perkins, social media analyst, The Coca-Cola Company, will share how to bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.

Presenter

Mallory Perkins, social media analyst, The Coca-Cola Company

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