We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

The New Corporate Philanthropy: The Role of Strategic Partnerships

Professional Development Workshop Set 2

Sunday, Oct. 27, 4:45–6 p.m.

Room: Franklin 1 (Hotel Floor 4)

Track: Innovation

APR Learning Opportunity

Your Session ROI

No longer is corporate giving about writing checks for purely altruistic purposes — it’s about reputation management. Mike McDougall, president of McDougall Communications, reveals how the world’s smartest organizations and nonprofits are setting a new bar for giving through innovative strategic partnerships. He’ll also cover the role that senior communications practitioners must take in guiding their organization’s philanthropic priorities, principles and processes.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Mike McDougall, APR, president, McDougall Communications

Photo of Mike McDougall, APR McDougall formerly served as global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and director of Worldwide Public Relations for Eastman Kodak Company.