We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Best Practices for Demonstrating ROI in PR Messaging

Professional Development Workshop Set 2

Sunday, Oct. 27, 4:45–6 p.m.

Room: Franklin 4 (Hotel Floor 4)

Track: Tools & Techniques

Your Session ROI

Can press releases and social media marketing increase website traffic and generate leads on key landing pages? Laura Sturaitis, executive vice president, media services and product strategy, Business Wire, and Greg Jarboe, president and co-founder, SEO-PR, share best practices that help practitioners maximize and demonstrate the impact of communications. Among the many topics covered are press release optimization and measurement, conversion tracking, and public relations ROI calculation.

Final Presentation

(Available to registered attendees only. Register now!)

Presenters

Laura Sturaitis, executive vice president, media services and product strategy, Business Wire

Photo of Laura Sturaitis Sturaitis is a recognized industry expert in the development of new media tools and services for the distribution, SEO, social sharing and measurement ROI of press releases.


Greg Jarboe, president and co-founder, SEO-PR

Photo of Greg Jarboe Jarboe has more than 20 years of experience in public relations, corporate communications and marketing at Lotus Development Corp, Ziff-Davis and other companies.