We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 10–11:15 a.m.
Room: Liberty C (Headhouse Tower)
Track: Tools & Techniques
Your Session ROI
Is your copy easy to read? Academics have tested and quantified what makes copy easy to read. Unfortunately, the research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it. Ann Wylie, president, Wylie Communications, Inc., unveils a tool you can use (which you probably already have, but might not know it) to quantifiably improve your copy’s readability.
(Available to registered attendees only. Register now!)
Ann Wylie, president, Wylie Communications
Wylie’s workshops take her from Hollywood to Helsinki and to such organizations as NASA, Nike and Nokia. She has earned more than 60 awards, including two IABC Gold Quills, for her work.